Designing a small business website can be daunting. There are so many different website builders, themes, styles and technology services available.
Here’s what you need to know before you get started.
So you’re ready to start designing a small business website, but you’re not sure where to start?
Here are some recommendations to help you get started.
It can be overwhelming when deciding how to start designing your site, but aiming to keep your site simplistic could be one of the best things you do.
Provide your customers with easy to read pages, subheadings and titles and some images to keep the site flowing.
Adding images on to your site is critical as it keeps things interesting, whether you’re looking to take your pictures for the website, or use stock images there are plenty of options on the market for free.
Content is so much more than just blog posts, and it’s about including content across your site.
With easy to read information on your pages throughout the website, adding text on your homepage, product pages
What not to do
We know what we like and don’t like when shopping at online businesses, so it’s important to remember those factors when building your site.
Here are some tips and tricks to avoid when starting up your a small business website:
- Avoid difficult to read fonts, go for those which appear professional yet still easy to read. Some examples include Helvetica, Georgia and Open Sans.
- Along with choosing an easy to read font, it applies with coloured fonts. The last thing you want to do is use bright colours across the site text. It’s likely to put somebody off your site if they’re struggling to read it.
Things you’ll need to get started
To start your website, you’ll need to consider some key factors such as domain names, hosting, payment options and sign up information.
If you’re feeling confident in your decision when it comes to setting up a domain, hosting and the other elements of a website then picking a site such as WordPress or Wix are a great place to start.
However, if you’re looking for a much simpler start; Shopify and Go Daddy, take care of all of the tricky stuff and allow you time to focus on your skills.
A domain name and URL
When starting, one of the critical things to consider is the domain you’re looking at purchasing.
If you’ve already got a name for your online business, this should make the process easier.
However, if it is a popular name or genre, the domain name may get expensive or even be impossible to secure.
Using a hosting site such as Go Daddy will provide you with prices for a domain, as well as hosting costs.
Click here to compare web hosting deals
Often website building can appear complicated on the surface; however, using a web builder will make your life so much easier.
With easy to understand tutorials provided on the site, you can build your website quickly and easily while keeping the costs down.
As a beginner, Wix is an ideal choice.
The layout of the builder is simplistic, and you’re able to pick a template from a vast selection, and with Wix, the templates are excellent, so the need for customisation is less.
So when you’re looking to add the additional features such as an online store and a blog, it is done efficiently.
Wix is also useful to help you view your site on a mobile device, as it provides you with a mobile optimised version of your website.
With Google now predominantly using the mobile version of a site for indexing and ranking.
Similarly to Wix, WordPress offers several easy to customise themes. Using these themes allows your site not only to show professionalism but also to create smooth transactions.
With WordPress, the eCommerce plans are £36 per month, but the site does provide excellent live chat support, with advice on using the features in the design process if you’re unsure.
If you are unsure about which website builder to go for, why not check out our compare web builders article for more information.
Create compelling SEO friendly copy
When writing content for your site, it’s essential to look into search engine optimisation, also known as SEO—at the same time, writing exciting and engaging content.
By making your content unique and interesting, it’s likely to keep the reader engaged and also boost your ranking within Google.
Ranking high within Google is useful for bringing visitors to your site. As more traffic, usually equals more sales.
What is SEO?
SEO is the process used to create traffic to your website from a search engine alone, without paid placements.
Some simple starting tips on how to provide search engine optimised content for your site include:
- Making your site user friendly; without this, your ranking will not grow.
- Creating well-written content that answers the questions that potential customers are asking.
- Look into keywords, and those are words which are linked to your product and will be highly searched, so it’s about getting your content ranked high to beat your competitors.
- Finally, make sure your content is titled correctly, and you’re using the correct headings within. Simple mistakes like these can damage your site.
How to market your website
Social media is a free tool and ideal to use when promoting your new business venture.
With so many social networking sites on offer, the choices are endless. Picking the places to choose from will vary on your target audience.
By researching into the demographic of each platform will allow you to gain insight on which social media sites to target first.
Using Google ads is beneficial when looking at ideas for an online business as Google dominates just about every aspect of the online world such as search engines.
So by using their ads, you can promote your online business in several places. Including text-based ads, YouTube ads, Google search reviews and more.
Investing in Google ads is a great place to start with promoting your site.
By following the steps provided above, learning about search engine optimisation can provide you with the knowledge you need to gain free promotion for your website.
If you learn how to start an online business, the rest will follow.
Click here to learn how to make the perfect landing page for your website.