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Landing Page Builders
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What are Landing Page Builders?
In the context of digital marketing, a landing page is a part of your website that’s designed for users to ‘land’ on after clicking a link on an ad on another site or in their emails.
These pages are typically separate from the rest of the site, and are designed with a single focus or goal, known as a ‘call to action’ – usually to sell a product, push sign-ups or otherwise encourage conversions to some marketing goal.
Landing page builders are a tool or service designed to make creating these specialised pages easy and make them more effective at what they do.
Beyond making your web page look great, landing page builders also offer optimisations and analytics tools to make it effective. Some offer A/B testing, where you present different users with different variants of the same landing page. The builder will keep track of which variants saw the most success – most clicks, most conversions. Other features include personalised content.
As mentioned before, landing page builders almost always come with an extensive choice of templates you can use to start building. Using these templates help to make your landing page look impressive and improve your sales funnel results.
Choose the best landing page builder for your website.
Landing Page Builders features
Landing page builders make it quick and easy to create a web page that forms part of your sales funnel and marketing campaign.
There are many different features available, depending on how advanced you want to be.
To find a landing page builder that’s right for you, use our free comparison feature.
Find & Compare
Landing Page Builders
We compare dozens of different landing page builders to help you make the right choice for your website.
Find what's best for your business.
How to compare landing page builders
Every landing page builder has its own strengths and weaknesses, and some are better than others for certain types of business.
Here’s how to compare and choose a landing page builder that’s right for you.
To compare prices and features, use our free comparison tool.
Landing page builders charge a monthly-subscription fee, which become more expensive for more advanced plans. If you’re a new start-up running your first campaign, you won’t get much use out of advanced analytics features, for example. Make use of the free trials available to find which is best for you.
Choice of templates
If design is your main reason for using a landing page builder, make sure you check the available library of templates before you get started. Start a free trial to make sure you’re happy using the drag-and-drop editing tools.
If you want to use a landing page as part of a greater marketing plan, you’ll want to make sure it integrates with other tools you may be using. Some landing page builders also offer integration with digital tools such as email marketing systems, integration apps such as Zapier, your CRM for collecting customer data, document creation tools, customer support live chat, Google ads, and even team productivity tools.
Landing Page Builders FAQs
Here’s some simple, jargon-free answers.
While landing page builders can do a lot of work for you, you’ll still have to do some editing and content creation.
The biggest thing to take care of is your copy, which is simply the text the user will see on the page. You want to ensure it’s direct, to the point and has a strong call to action.
Besides that, while builders often come with libraries of web-safe images you can use to enhance the visual appeal of your page, you’ll likely also want to prepare other graphics or video, such as your company logo.
Here’s the most common objection to using landing page builders:
Why would I need a separate tool for building just one page of my site, when I already use something to build all the other pages? Why not just make a custom landing page instead of using a templated one?
While these points all have some degree of sense to them, there are several good reasons for using specialised landing page builders. Let’s go over them now.
Landing pages aren’t like the rest of your site
Every page on every website has some goal. Most of the pages on your company’s site will either try to inform the user about your company, let them do something (such as buy a product) or link them to other parts of the site. In practice, almost all pages do many of these things at once – they’re multipurpose and interconnected.
Landing pages are unique in that they’re meant to be separate and do precisely one thing: encourage the user to take some action.While you could create a landing page using the workflow you used for the rest of your site – making a new page in the WordPress dashboard, adding images and copy, so on and so forth – this likely wouldn’t get you the results you want.
Your standard page template, even if it works great on the rest of your site, likely wasn’t designed with maximising potential conversions in mind.
The templates offered by landing page builders are, and they come with designs and features created by experts with many years of experience in crafting strong landing pages.
Using landing page builders is cheaper than getting a custom design made
If you’ve seen the light and decided to not use one of your old templates for your landing pages, there’s still something else that can trip you up. When you realise you need a unique, one-off page, it’s tempting to simply hire a freelancer to make it for you.
The issue with this is that high-quality custom design isn’t cheap – and you don’t want to be skimping out on the design of your landing pages, as they’re often the first thing users are going to see of your site.
For reference, experienced designers can often charge anywhere in the ballpark of £200 per hour for their work. If you’re a small or medium-sized business, your budget very likely just can’t afford that kind of expense for a single marketing campaign.
Landing page builders bridge the gap between using past templates and an expensive, fully-custom bespoke design. The templates they offer are created by highly experienced designers and can easily rival the work you’ll see on the sites of multinational corporations.
Without the need to hire outside labour to design, plan and implement your landing pages, you can easily save thousands of pounds per campaign. When a builder service costs less than £30 a month – as many of them do – it’s really a no-brainer to make the most of them for what you get back as return-on-investment.
Landing page builders are almost always faster
Another drawback to having custom landing pages made is that the quality they provide takes time. In contrast, landing page builders let you deploy stunning pages in under an hour, from preparation to design.
Rather than having to plan out the visual style and design you want for the page, which can often feel like stumbling around in the dark, you can instead simply pick one of several dozen premade styles that are guaranteed to look good on your site. And if one is close, but not perfect?
Then you can simply take five minutes to tweak the minor things you dislike, rather than throwing the baby out with the bathwater and coding a page from scratch.
If you don’t want your website to feel like it’s come straight out of 1999, it needs to be responsive, i.e. it looks good no matter what device you view it on.
These days, a majority of people view websites on their phones and tablets, rather than desktop computers, and every site that wants to feel modern has to account for that. This is especially true for landing pages, where first impressions and design quality are paramount.
If you’re working by yourself, it’s often very tedious to constantly check whether any of your changes have broken how the site looks on one of the dozen devices you should be testing. If you use landing page builders, though, that’s all taken care of for you.
Every template offered by a landing page builder will have been tested on more devices than you can count, using advanced responsive web design techniques.
Make the right choice for your business
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5 Best Landing Page Builders
An excellent all-in-one solution.
- Higher plans can be expensive
Best WordPress landing page builder.
- Free plan available
- Easy drag-and-drop builder
- Great for developers (open source)
- WordPress only
- Most features on paid plans only
You can use Elementor to create awesome looking landing pages without needing to use any code. Most of the templates are fast and can be fine-tuned with the help of a developer.
One of the cheapest landing page builders.
- Well priced
- 156+ templates
- Mobile friendly
- Take on-page payments
- Certain features only available on higher plans
A drag-and-drop landing page builder that offers a cheap plan. If you need more advanced features then you’ll be better off with a different provider, unless you’re happy to pay for the higher price plans.
Great for creating landing pages that convert.
- 125+ templates
- Not as easy to use as others
- Expensive plans
Unbounce includes features you may not find elsewhere, such as sticky navbars and popups to help convert visitors into subscribers. Unbounce has some high profile clients and comes highly recommended.
The quickest and easiest landing page builder.
- Clean designs
- Very easy-to-use
- 200+ templates
- Expensive enterprise plans