A landing page can be an effective marketing tool. It can help drive traffic to your website and boost conversions. However, many landing page builders are expensive and not suitable for small businesses. Enter Leadpages.
Leadpages is a great landing page builder for smaller businesses and has some other useful tools like an alert bar builder.
Leadpages has an array of tools for website building and improving the engagement of your online content. The main tool is the landing page builder. It also has a website builder, alert bar builder, and pop up form builder. All of these tools are great for novice users. They utilise a drag and drop design, or have simple wizards to help with your creations.
The landing page builder gives you access to 200+ professional templates. These are great to use if you don’t know where to start. A minor downside, however, is that the landing page editor does not offer as much customisation as some other platforms. Both the alert bar and pop-up form builder are incredibly easy and allow you to produce some great interactive content with minimal afford.
To get the most out of this package, Leadpages also offers a range of integrations like Google Analytics and PayPal. There is also no limit on data or bandwidth for any of their packages. While this may not be the most detailed and advanced builder available, it is certainly a great place to start for small businesses.
- Drag and drop website & landing page builder.
- Pop up form builder.
- Alert bar builder.
- A/B split tests for landing pages.
- Integrations with other platforms like Google Analytics.
- Hundreds of landing page templates.
Leadpages Pros and Cons
Leadpages Review: Features and Usability
Leadpages is primarily a landing page builder. Recently, they have also expanded to provide a website builder too. In addition, their packages offer other useful tools like a pop-up builder and alert bar builder. We take a look at the different features, pricing, and utility below.
Leadpages has a simple tiered package that includes access to its website and landing page builders. The more you pay, the more features you gain access to. Listed below are the current Leadpage price plans:
- Standard: £27.00 per month.
- Pro: £59.00 per month.
- Advanced: £239.00 per month.
- Standard: £37.00 per month.
- Pro: £79.00 per month.
- Advanced: £321.00 per month.
The annual subscription is much cheaper than paying month by month. But we like the flexibility offered – we appreciate that not everyone wants to commit to a product for an entire year. Also, if you want to try Leadpages, there is a 14-day free trial available.
In terms of pricing, it is certainly one of the more affordable website and landing page builders available. For example, a similar product – Instapage, costs a minimum of $199.00 per month. However, as you would expect, the availability of features is much less for Leadpages. Its pricing is more aimed at small businesses or businesses that wish to expand.
Leadpages Landing Page Builder
The main product provided in the Leadpages package is the landing page builder. A landing page is essentially an initial page you can direct customers to before reaching your website. It is a great way to improve conversions and engagement.
The landing page builder has a great drag-and-drop interface – this means you don’t need any coding knowledge to use it. Also, when creating the desktop version, a fully mobile responsive version of the landing page is also created that you can preview.
If you don’t know where to start, Leadpages has a great selection of landing page templates. There is over 200 to choose from, and most of them look professional. You can also filter the templates by those that offer higher conversion rates.
Once you have created your design, you can utilize a series of A/B split tests. The testing functionality is not as advanced as most other landing page builders. However, it can help improve your landing page and boost conversions.
We also like that Leadpages has a decent range of integrations for the landing page builder. You can search through the integration library and it is split by categories like analytics, CRM, eCommerce, and payments.
Leadpages Website Builder
Leadpages also offers a website builder. This is included in the price of the package. Therefore, it could be a great one-stop-shop for producing a simple business website and landing page.
The website builder is definitely not as comprehensive as dedicated builders like Wix and Weebly. However, it does have its merits. Firstly, it is easy to use and you don’t need any coding knowledge. It automatically creates a mobile responsive design, and the underlying code and structure give great page loading times.
We also like that the website builder is fully compatible with the other Leadpages elements. I.e. you can easily integrate your pop-up forms, landing page, and alert bars into your Leadpages website.
The builder also gives a simple range of SEO options and analytics. For example, the tracking tab allows you to enter META tags. The analytics dashboard, while limited, is easy to understand and not complicated at all.
Overall, the Leadpages website builder is better suited for small businesses who just want to create an initial website to boost their online presence.
Leadpages Pop Up Forms
On many websites, you will see small pop-up forms. These items are a useful way to promote products, and to prompt actions like subscribing to an email newsletter. Leadpages has a pop-up builder that has a number of features and decent customization.
You can set different trigger events, such as when a user clicks on a button or link. Also, you can set time delays so that the pop-up triggers after the user has been on a page for a certain time. We also like that it allows you to publish the pop-up on multiple platforms including WordPress, or a landing page, for example.
The pop-up builder is also easy to use and you can customise different elements like the background colour, text, and also add multimedia elements into the pop-up.
As with the other tools, it may not be as advanced as some other platforms. But it is great for those with minimal experience who want to create a simple and stylish pop-up form for their website or blog.
Leadpages Alert Bars
Alert bars are a popular marketing tool that many websites utilise today. In many ways, they are much less intrusive than pop-ups and don’t detract as much attention from the user’s browsing. Leadpages has an alert bar builder that allows you to create stylish and functional bars that can blend in with your website.
The setup process to create an alert bar is quite simple. You are essentially taken through a wizard that allows you to choose a layout, bar colours, and an action that you want the user to take. For example, you could connect the alert bar to an email list subscription.
We like the simplicity of this alert bar tool, and it can also easily be embedded in an existing website. The HTML code is provided, and it explains where to insert it. While this may not be the most advanced of tools, it is easy to use and can help boost user engagement on your website or landing page.
The level of customer support from Leadpages varies depending on the package. The standard package provides email tech support. Alternatively, the pro plan provides live chat and email support. Lastly, the advanced plan provides priority tech support via telephone. This plan also gives you a 1-on-1 quick start call when you first buy a package.
Essentially, the level of customer support increases with the more you spend. This is not ideal, but it is standard practice for online businesses today.
Leadpages Review Summary
We hope you have found this Leadpages review beneficial. Leadpages is a great landing page builder with a host of useful features. We love the simplicity of the editors and the fact that anyone can use them without design or web developing knowledge. The range of templates also adds to this and gives you a good starting point.
Is this the most advanced builder available though? No. It does have its limits. Compared to some other landing page platforms like Instapages, Unbounce and ClickFunnels, Leadpages simply doesn’t offer the same depth of service.
However, these products are aimed at a different audience. For small businesses who want to create a landing page and website with minimal expense, this is a great choice!
If this Leadpages review helped you, please recommend DigitalSupermarket.