The Ultimate Guide To Social Media Marketing Tools 2021
We’ve researched and reviewed 69 different social media marketing tools in this easy guide to help find the best one for you.
Whether you’re an influencer, a business or a blogger, here’s everything you need to dominate social media marketing and manage your accounts in 2021.
You can also use our unique comparison feature to compare social media marketing tools to help you decide which is best for you.
To make it easy for you, we’ve split each group of tools into seperate categories based on their main features.
Content Creation Tools
Canva – Design posts & social ads
Price: Free! Paid plans from £10.99 /month
Canva is a great free website for creating visual social media content using it’s easy drag-and-drop editor.
Simply choose what you type of content you need; Instagram post, Facebook ad etc, and Canva will give you a list of free (and paid for) templates you can customise and download!
It helps you create professional looking social media content, without the need to hire a graphic designer.
Price: From $99 /month, cancel anytime.
BuzzSumo helps you find new and popular social content online.
It’s not just used for social media marketing, it can also be used to help improve SEO, PPC and PR.
You can use it to search a topic or keywords to find out what’s trending in those categories.
BuzzSumo also shows you the influencers who share keyword-related content in the categories you’re searching for, which can help you connect with them and produce your own sought-after content.
You’re in good company when you use BuzzSumo, as its a social media marketing tool of choice for a number of big brands such as Expedia, HubSpot, the Telegraph and BuzzFeed.
ContentCal – Great for team collaboration
Price: Free 14-day trial. Plans start from $17 /month.
Works with: Facebook, LinkedIn, Instagram, Twitter, Pinterest, Google My Business.
Integrates with: Zapier, Dropbox, Pocket, Buffer, Slack, Google Drive and Airtable & more.
ContentCal is the ideal social media marketing tool if you need team collaboration features that can help you create and publish content.
You can create a visual content calendar, set up approval workflows, share content ideas and run detailed analytics with ease.
Additional servcies include competitor audit, ads’ management and strategy recommendations.
ContentCal has some high profile clients including BMW, Virgin Money, NHS, Carat and SpecSavers to name but a few.
Foursixty – Shoppable Instagram galleries
Price: Plans from $50 /month.
Works with: Instagram
Integrates with: Shopify, WordPress, Squarespace, Klaviyo & more.
Foursixty is a social media marketing tool that enables you to create shoppable Instagram galleries, curate content for email marketing, track ambassadors, and schedule posts.
From the Foursixty mobile app you can queue up and schedule content for publishing and make it shoppable, as well as previewing and editing your feed.
It’s a great solution for Shopify users or those just looking for an Instagram solution.
Price: Free plan available. Paid plans from $19 /month.
Works with: Facebook, LinkedIn, Twitter.
Integrates with: Social Chief.
Quuu is one of the best social media marketing tools for finding hand-curated content to share.
It has a free and open library of content across 500+ topics, so you’ll never run out of great content to post!
You can manually share content suggestions to your schedule, or choose to have Quuu automatically share hand-curated content to your social media accounts.
As Quuu is not a social media scheduling tool, you’ll need to connect it to SocialChief or HubSpot to perform this function.
Price: Free plan. Paid plans from $9 /month.
Works with: Facebook, Twitter, LinkedIn, Google My Business (coming soon).
Integrates with: WordPress, Wix, Blogger, Medium, Squarespace, Ghost
Missinglettr is the social media marketing tool for those who want to get the most out of their content.
You can use customisable templates, personalise images, create a posting schedule, and keep track of analytics all from one place.
Missinglettr helps you create 12 months of social media posts from one blog post, helping you drive more traffic to your profile or website.
Price: Free plan. Paid premium plans from $19 /month. Cancel anytime.
Works with: Instagram, Facebook, LinkedIn, Twitter, YouTube, SnapChat.
Biteable offers free video templates, over 1 million images, footage, music, and animations.
It’s the ideal social media marketing tools for anyone who wants to create studio-quality content without the need for expensive filming equipment.
Premium plans offer commercial rights usage on content and you can add your own watermark and branding.
Price: From £75 /month.
Works with: Facebook, LinkedIn, Instagram, Pinterest, Tumblr, Google My Business.
Revive Old Posts does exactly what is says on the tin.
Automatically share your old posts to help new followers discover and engage with your content.
You can add hashtags and categories automatically, saving you time and helping you maintain a regular posting schedule – even if it’s been a slow week for new content!
Tailwind – Perfect for Pinterest
Price: Free trial, no credit card needed. Pain plans from $4.49 /month.
Works with: Instagram, Pinterest.
Tailwind is a content creation tool for Pinterest and Instagram.
For Pinterest, it allows you to pin to multiple boards at once, upload in bulk, and schedule posts.
It has an easy drag-and-drop calendar that helps you schedule your content, and set-up post rescheduling.
Tailwind also provides analytics and a hashtag finder, so you can monitor trends and meet influencers.
Price: Plans from $6 /month (billed annually)
Works with: LinkedIn, YouTube, Twitter
Integrates with: Buffer, IFTTT, Zapier, Hootsuite
Feedly helps to filterate out the noise and help you keep up with trends and topics relevant to your brand.
It is a content discovery and aggregator tool similar to BuzzSumo, that works in a slightly different way.
You can use it to collect content from different areas, to help give you ideas for new content to post and share.
Works with: Twitter, Facebook, Instagram, Reddit, YouTube.
Tagboard is a social media marketing tool dedicated to content research and graphics creation to help you tell better stories.
Simply input a term, topic, or hashtag to see how that topic is being discussed online, in real-time. This can help you develop content around topics that are trending.
It’s also a great way to monitor brand and product mentions on social media.
Integrates with: WordPress, HubSpot, Buffer, Google Sheets.
Visage helps you design graphics for social media that are optimised for each platform.
You can manage your brand identity using Visage’s graphics templates, to make it easy to ensure all your designs are consistent across all social platforms.
Collaborate with your team to update and edit graphics using the drag-and-drop content builder.
Visage is a popular social media marketing tool, used by big brands such as; Google, LinkedIn, Intuit, SAP and Mercer.
Animoto – Easy video editing
Price: Free! Paid Plans from £12 /month
If you’re looking for a social media marketing tool that makes high quality videos on social media, Animoto is it!
It comes with storyboard templates (or a blank canvas) and an easy drag-and-drop design to help you get creative.
Unlike other video editing software, with Animoto you don’t need to have editing experience.
Animoto helps you create video slideshows from photos and video clips, as well as adding-in music.
You can also create web-based presentations.
Buffer – Complete Management
Price: Free trial, no credit card needed. Paid plans from $15 /month.
Works with: Instagram, Facebook, Twitter, LinkedIn, Pinterest.
Buffer is an awesome social media marketing tool that integrates with third-party apps such as Zapier, Feedly, IFTTT and more, to give you complete social media management.
With Buffer you can plan and publish content, use team collaboration tools, and analyse performance all from one dashboard.
You can schedule posts to go live automatically at various times on different platforms, and use it’s follow-up tool to evaluate past posts so you can see what’s working.
Buffer is a trusted social media marketing tool, used by well known brands such as Spotify, Shopify and Huckberry.