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social media marketing Tools

Find social media marketing tools for your business. Compare prices & features to get a great deal.

social media marketing tools

What are social media marketing tools?

Social media marketing tools make it easier for you to create and publish content and manage your brand on social media sites like Facebook, Twitter and Instagram.

Social media marketing can be difficult to get right. Building a folllowing on social media requires a steady flow of high-grade content, plus awareness of current trends.

Creating and uploading that content takes a lot of time you could spend elsewhere, and that’s multiplied by however many sites you want to target.

That’s why we use social media tools:

  • They make content-creation easier
  • They save you time and money
  • They let you target more platforms

Easy to get started

Despite the importance of social media for modern marketing, it’s intimidating to jump into. It requires a fundamentally different approach than other marketing spaces, and if you’re starting from scratch, it’s hard to get momentum. That’s why it’s so common to see accounts that started out with a burst of content, but eventually went inactive when it took too long to get things rolling. Social media marketing tools help get you over this initial hurdle by letting you front-load your work. With their scheduling functionality, a week of dedicated work creating content at the start of your campaign can easily become months of regular content—more than enough time to get your social media presence off the ground.

Analyse everything

No matter how good a marketing team is, they can’t be everywhere or see everything. There will always be consumers talking about your brand, and knowing where they are and what they’re saying is a powerful way to build engagement or track your public image. Analytics tools give you a sense of certainty that you’re getting a full image of what people are saying about your brand—which in turn means you can properly assess what effect your marketing is having.

Data-driven decision making

All social media platforms offer a very basic form of analytics: they let you see your retweets, your likes, your shares. But when you’re spread over dozens of different platforms, it’s impossible to get a clear image of what all those figures mean together. The benefit of using unified social media marketing tools is that they bring all this information into one place, letting you replace vague feelings with cold, hard data. In turn, these insights can form the basis of much more rigorous and effective marketing campaigns going forward.

Consistent content

Even when targeting just a handful of social media sites, it’s hard to keep your resources and style consistent across them all. Does one site’s profile accidentally use the old version of your logo? Does one give your email address while another doesn’t? Inconsistency looks unprofessional and leads to uneven customer stories. Even worse, you can’t get accurate metrics on how popular you are on each platform if the playing field isn’t level. That’s why social media marketing tools are important—they make it easy to send out the same message to every platform with no extra effort.

Choose the best tools for your business.

Benefits of social media marketing tools

Some of the benefits of using social media marketing tools are obvious, like the time and money they save.

But that isn’t the only reason why they’re so popular: when it comes to implementing one of these tools into your wider marketing plan, there are several unique benefits that stand out.

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social media marketing tools

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Crowdfire review

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How to choose a social media marketing tool

Here’s a few things to consider when deciding which social media marketing tool to use. 

Your goals and strategy

Finding the right tool for your company depends on your underlying social media strategy. If you’re only targeting two or three sites, you might not need the power offered by a bigger all-in-one program. Similarly, if you already have a robust analytics solution, you can ignore those apps to focus on your remaining pain points: a long-winded content-creation process, unclear buyer personas or time wasting on manually scheduling and uploading your posts.

Workflow integration

Check to see if the tool you’re interested in will work well with your existing technology. This usually takes the form of out-of-the-box integration, like how CrowdFire can talk to accounting apps for easy budgeting. Even if that isn’t present, apps that work with common file formats (like PDF or CSV) are usually easy to fit into an existing workflow.

Onboarding and user experience

We use social media marketing tools because they save us time and energy. But if a tool is complicated to use, or takes a long time to learn, it’s wasting that efficiency. Reading user reviews or watching YouTube demonstrations is a good way to see if a program’s interface is clear and easy to understand. Remember that you and your team will likely be using these services every day for years on end. Even minor annoyances will be unbearable after enough time.

Price

There is a huge variance in the cost of social media marketing tools. Some come with a free basic plan, which may be enough for small businesses to grow their following. Whereas others with more advanced tools may be more costly. Use our comparison tool below to help find a tool that works best for you. 

Questions?

social media marketing tools FAQs

Here’s some simple, jargon-free answers.

As a rough estimate, a 2019 Gartner study showed that most businesses spend around 10% of their total budget on advertising.

Deciding how much of that 10% to set aside for social media, and in turn your tools, depends on your wider marketing strategy.

Companies should do research on how heavily their target audience uses social media and adjust budget sizes based on that.

As a general rule, however, these tools have a good ROI (return on investment).

The monthly fees are low enough that if they save even an hour of work for one of your employees, they’ve basically paid for themselves.

The companies that produce these tools are aware that businesses have different needs—and budgets.

As such, the industry standard is a monthly software-as-a-service (SaaS) model, where you only have to pay for as long as you use the app or program.

This means you’re never locked in if a tool doesn’t work out for you: simply drop it and sign up for another.

In addition, these tools commonly lock certain advanced or powerful features behind premium plans, which cost more.

For example, Hootsuite’s basic tier starts at £25/month, but scales all the way up to nearly half a thousand pounds a month.

This means that if you’re a small company just starting out, you can often get by with the cheapest tier—which, increasingly, is free, as a way to get users hooked on the product.

Every major social media site has at least one dedicated social media marketing tool, and it’s common for those tools to actually support multiple sites.

The ‘big three’ of Facebook, Twitter and Instagram are almost universally supported by any app.

Even if you want to market on a site that doesn’t have any dedicated tools, however, there are still social media tools that can help you out.

As an example, many content creation tools, such as Canva, can be used to create images that work on any site.

Social media marketing is a very broad category, and as such there are many different services available to make specific areas more manageable.

Of course, plenty of apps fall into more than one category—it’s just an easy way to remember what they can do.

Analytics

These tools are all about data. As you might expect, they track how much attention one of your posts got or how many people are talking about your brand across social media.

More importantly, they present this information in easy-to-read ways that sum up your metrics across different sites.

This lets you understand what your current situation is like at a glance.

Content Creation

Content is the core of any marketing campaign, and making it high quality should be a top concern.

Tools in this category include things like Grammarly, which ensures no spelling or grammar mistakes make it into your final posts.

But they can also be services which let you more easily create impressive images or animations to illustrate your posts. 

Animoto, as an example, is a web editor that lets you create videos by simply dragging and dropping the right content together.

Scheduling and automation

If you’re working by yourself, you have to manually put up every one of your posts.

That isn’t just inconvenient, but inefficient.

Tools in this category will automatically make posts for you at predetermined times, letting you keep up a regular schedule of content without needing to babysit your profile.

Some apps, like Crowdfire, can even use analytics from past posts to determine the best time for your content to go up on each site.

Buyer persona creators

A buyer persona represents a kind of customer you expect to be interested in your business.

They’re a useful way to help you judge how well you’re serving the needs of different kinds of consumers.

Social media tools in this category make the process of creating and testing buyer personas easier and quicker. 

HubSpot, for instance, offers an online persona-creator that lets you nail down your target audience’s identity.

Platform-specific tools

Each social media platform is unique, and simply posting the same content on every site is a recipe for disaster.

That’s why you should consider using tools specifically built for the platforms you use, like Twitonomy for Twitter or Grum for Instagram.

These tools usually offer unique features that might not make it into more general-purpose apps.

If your social media strategy depends heavily on just one or two sites, these specialised tools are often among the best choices.

Make the right choice for your business

Compare social media marketing tools

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DrumUp Small Business

£58.32

DrumUp Small Business

£58.32

DrumUp Small Business

£58.32

Social Oomph Free

Free

Social Oomph Free

Free

Social Oomph Free

Free

Friends+Me Large

£159.34

Friends+Me Large

£159.34

Friends+Me Large

£159.34

SmarterQueue Business

£26.99

SmarterQueue Business

£26.99

SmarterQueue Business

£26.99

Friends+Me Free

Free

Friends+Me Free

Free

Friends+Me Free

Free

TweepsMap Free

Free

TweepsMap Free

Free

TweepsMap Free

Free

10 Best Social Media Marketing Tools

Hootsuite Professional

4.2/5

£25.00

Great all-round social media management tool

Great all-round social media management tool

Pros

  • 30-day free trial
  • Used by big brands
  • Best for all-in-one management

Cons

  • Add-ons become expensive
  • Analytics features lack detail for some users

Works with: Instagram, Twitter, Facebook

Hootsuite is one of the biggest names in the world of social media marketing tools.

It is the tool of choice for many big brands, such as Visa and Accor Hotels, that use Hootsuite to publish content on multiple social media accounts.

From a single dashboard, you can save time by managing your social media presence, schedule hundreds of posts and secure your logins all from one place.

Everypost Free

3.5/5

Free

Easy to create visual content

Easy to create visual content

Pros

  • Free 14 day trial
  • Team collaboration
  • Post scheduling

Cons

  • Not the best user experience, seems outdated

Works with: YouTube, Facebook, Instagram, Twitter, LinkedIn

Everypost is social media marketing tool with an awesome publishing solution.

You can create visual content and share it on different social media platforms like YouTube, Facebook, Instagram, Twitter, and LinkedIn all from one place.

Everypost comes with a post scheduling feature, team collaboration tools, and post customisation specific to each platform. Free plan available. Paid plans from $9.99 /month

Oktopost

3.9/5

Free

Better suited to larger marketing teams

Better suited to larger marketing teams

Pros

  • Easy to use
  • Detailed analytics
  • Content scheduling
  • Team management

Cons

  • Can get expensive with more users
  • No bulk editing once posts are scheduled

Works with: Facebook, Twitter, LinkedIn, Instagram & more

Specifically designed for B2B enterprises, Oktopost is a social media management tool to monitor and manage social media activity.

You can track conversions using the detailed analytics that Oktopost provides, and make use of the content curation feature for improving your content and engagement.

Oktopost comes with a great set of tools for managing large social media marketing teams.

Buffer Business

4.2/5

£15.00

Complete social media management

Complete social media management

Pros

  • 14-day free trial
  • Post scheduling
  • Team management
  • Good integrations

Cons

  • Monthly plans more expensive than annual
  • More expensive with more team members

Works with: Instagram, Facebook, Twitter, LinkedIn, Pinterest.

Buffer is an awesome social media marketing tool that integrates with third-party apps such as Zapier, Feedly, IFTTT and more, to give you complete social media management.

With Buffer you can plan and publish content, use team collaboration tools, and analyse performance all from one dashboard.

You can schedule posts to go live automatically at various times on different platforms, and use it’s follow-up tool to evaluate past posts so you can see what’s working.

Buffer is a trusted social media marketing tool, used by well known brands such as Spotify, Shopify and Huckberry. Paid plans from $15 /month.

Foursixty Core

4/5

£36.91

Create shoppable Instagram feeds

Create shoppable Instagram feeds

Pros

  • 21-day free trial
  • Easy to use
  • Website integration

Cons

  • Instagram only

Works with: Instagram

Integrates with: Shopify, WordPress, Squarespace, Klaviyo & more.

Foursixty is a social media marketing tool that enables you to create shoppable Instagram galleries, curate content for email marketing, track ambassadors, and schedule posts.

From the Foursixty mobile app you can queue up and schedule content for publishing and make it shoppable, as well as previewing and editing your feed.

It’s a great solution for Shopify users or those just looking for an Instagram solution. Plans from $50 /month.

Feedly Pro

3.2/5

£4.43

Get inspired for new content by following trends

Get inspired for new content by following trends

Pros

  • Free trial
  • Save time finding content

Cons

  • Limited metrics compared to BuzzSumo

Works with: LinkedIn, YouTube, Twitter

Integrates with: Buffer, IFTTT, Zapier, Hootsuite

Feedly helps to filterate out the noise and help you keep up with trends and topics relevant to your brand.

It is a content discovery and aggregator tool similar to BuzzSumo, that works in a slightly different way.

You can use it to collect content from different areas, to help give you ideas for new content to post and share. Price: Plans from $6 /month (billed annually)

Quuu Free

3.9/5

Free

Discover new content to share

Discover new content to share

Pros

  • 30-day free trial
  • Free plan available
  • Find new content

Cons

  • Limited integrations
  • No built-in scheduling

Works with: Facebook, LinkedIn, Twitter.

Integrates with: Social Chief.

Quuu is one of the best social media marketing tools for finding hand-curated content to share. It has a free and open library of content across 500+ topics, so you’ll never run out of great content to post!

You can manually share content suggestions to your schedule, or choose to have Quuu automatically share hand-curated content to your social media accounts.

As Quuu is not a social media scheduling tool, you’ll need to connect it to SocialChief or HubSpot to perform this function. Paid plans from $19 /month.

Crowdfire review

Crowdfire Free

4.6/5

Free

Excellent for scheduling posting a different platforms

Excellent for scheduling posting a different platforms

Pros

  • Free plan available
  • Integrates with Shopify, WordPress, Youtube, Etsy
  • Content curation
  • Easy to use

Cons

  • Competitor analysis only with premium plans

Works with: Instagram, Facebook, Twitter, LinkedIn, Pinterest.

Integrates with: Shopify, WordPress, YouTube, Etsy, Vimeo

Crowdfire is an awesome social media marketing tool if you need a platform to create content, schedule it for posting, analyse the results and work with team members. It has a great selection integrations, which means you can curate content directly from your WordPress or Shopify site (plus others).

Crowdfire also helps you automatically discover content your audience will love, so you can share it to all your social profiles.

With premium plans, you get customer support, competitor analysis and can track mentions on Twitter and Facebook. Price: Free plan available (does not include Pinterest). Paid plans from $7.48 /month. Check out the full Crowdfire review.

CoSchedule Blog Calendar

4/5

£10.34

Best social marketing calendar

Best social marketing calendar

Pros

  • Free trial
  • WordPress integration for blog calendar
  • Email marketing
  • Automated publishing

Cons

  • Plans billed annually
  • Content publishing only

Works with: Facebook, Instagram, Twitter, Pinterest, LinkedIn, Tumblr.

Integrates with: WordPress, Zapier, Google Drive, Dropbox, Evernote, Bitly, Mailchimp, Constant Contact, Campaign Monitor, HubSpot.

CoSchedule is an effective social media marketing tool featuring an awesome calendar function to help manage your marketing campaigns. It’s used by big names such as Yamaha, Forbes, P&G, and Unicef to manage and collaborate with teams to create content, events, and tasks.

CoSchedule is the ideal tool if you want to organise all your projects (social media, content creation, event planning, emails, etc) in one place. You can also automatically find optimal content posting times and fill gaps in your social media schedule.

Free trial available. Plans from $14 /month (billed annually).

Social Pilot Professional

4.2/5

£18.82

Great for teams and agencies

Great for teams and agencies

Pros

  • 14-day free trial
  • Affordable plans
  • White-label reports
  • TikTok
  • Post recycling

Cons

  • No campaign or competitor monitoring

Works with: Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google My Business, TikTok, Tumblr.

Integrates with: Canva, Box.com, Dropbox.

All the social media management tools you need (except monitoring) in a simple dashboard at an affordable price.

Social Pilot curates and suggests content from several industries (such as tech, education, and health and fitness), which is great if you want to find relevant content easily.

It’s great for agencies as well, as it has a white-label and client management feature. You can also manage Facebook ad’ accounts through the platform. Free 14 day trial available. Plans from $25.50 /month. Cancel anytime.