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Compare prices & features to find your perfect webinar software.
What is Webinar software?
Webinar software enables you to hold video calls and video conferences.
They’re usually used by businesses as a way to present new products, give company updates and lead training sessions online.
Webinar platforms and webinar software are the tools used to facilitate these seminars.
There are many brands of webinar software out there, each with their own advantages and disadvantages, and some are best suited for particular kinds of businesses.
Some examples of popular webinar solutions on the market today that you might have already heard of include Zoom, GoToWebinar and Microsoft Teams.
These features help to keep the audience engaged by letting them actively take part in what’s being presented. This includes live polls where audience members can vote on one of several options. These can often even be updated in real-time on the video broadcast for everyone to see. Tools like this let your presenters get instant feedback, keeping the presentation as high-quality as possible.
Social Media sign-up
For a friction-less registration process, some webinar software allows for signing in using social media logins. Users will be able to enter the calls just by clicking a personalised link in their inboxes, and you’ll be able to send them reminders, updated or follow-up material directly. Many webinar software providers offer integration with popular email marketing tools, making this process entirely painless..
Video-on-demand (VOD) features
Some webinar software offers the ability to record and archive your presentations for later viewing. This usually also extends into being able to edit the video after the fact – very useful for cutting out those awkward pauses or mistakes in the live broadcast.
Template features save all the settings and configurations of one webinar to use on future webinars. This is particularly good for sets of webinars which all follow a theme: set up the first webinar manually, then create others from its template, only needing to adjust the details that change for each one (such as the starting time or their titles).
Choose the best webinar software.
webinar software features
If you need to host a very basic video call, there are dozens of available options.
Finding a more advanced webinar software, for paid access or commercial use can be more difficult, as features vary depending on the provider.
Use our free comparison tool for find your perfect webinar software.
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We compare dozens of different webinar software to help you make the right choice.
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How to choose webinar software
Here’s a few things to consider when choosing which webinar software provider to go with.
Frequency of use
How often you use webinar software will effect which you choose, as some plans have time limits. If you rarely use webinar software, a free version may suffice. Whereas if you require frequent access and commercial features, a monthly paid plan will be better.
Many users will be watching on tablets or smartphones, as well as traditional computers. You should make sure the webinar software you choose is mobile-friendly. This will help future-proof your decision, as mobile usage is increasing in popularity.
Ease of use
There’s a surprising amount of complexity that can go into hosting a webinar, and different software packages reveal different amounts of this to the end user (i.e., you). Before picking a package, you should assess how comfortable you are with learning new systems, and whether your needs actually warrant purchasing a piece of software that’s more powerful, but less intuitive.
Webinar software often has set limits on how many people you can broadcast to as an incentive to sign up for their more expensive premium plans. For this reason, it’s a good idea to estimate beforehand how large an audience you expect to have. Use our webinar software comparison tool above to find the best plan for you.
Webinar Software FAQs
Here’s some simple, jargon-free answers.
VoIP (Voice over Internet Protocol) is a way of transmitting speech from one computer to another using the internet, rather than physical cables and wires.
It’s the primary tool used by most webinar software to deliver their content to the end user.
1. It allows remote communication
Let’s be honest – nobody wants to make the trek out to a dedicated seminar hall where they’re stuck sitting next to five-hundred other people who are just as grouchy as they are.
More and more, businesses are embracing the opportunities afforded by remote working.
Letting people work from home often leads to equal or improved efficiency for less costs to the company.
By being inherently online, webinars are perfectly suited for the work-from-home revolution.
It doesn’t matter if your audience is in the same city, country or continent, just so long as they have an internet connection.
2. It scales incredibly well
A massive benefit to webinars being entirely online is that you can scale them up to as many people as you want.
Rather than needing to worry about booking the right amount of space in advance, you can simply post the link to join the webinar and let in whoever wants to join.
It’s not uncommon for popular webinars to have literally thousands of people watching at once.
3. It keeps your audience engaged
One of the benefits of using webinars over other forms of video content is that, being streamed live, you can choose to make it so that people will miss out on them forever if they don’t tune in when you want them to.
This leverages the power of scarcity to incentivise people that would otherwise skip your content to check it out.
When people know that this is their only chance to see something, it makes them sit up and pay attention.
The other side to this, of course, is that since they’re live, you can directly interact with your audience on a webinar, whereas you wouldn’t on pre-recorded video content.
This lets you take feedback or answer questions in real-time, further boosting audience engagement.
Make the right choice for your business
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Top 5 Webinar software
Great for video conferencing as well as webinars.
- Well priced
- Monetize webinars
- HD video needs a lot of bandwidth
ClickMeeting is perfect for those looking to sell spaces on their webinar or hosting video conferencing. You can run polls and surveys, as well as mixing live content with recorded.
Livestorm Webinar Basic
The webinar software that does it all.
- Excellent features
- Maximum attendees is 1,000
Zoom Video Webinar
A webinar software that’s really easy to use.
- Free for 40 minutes
- Has had privacy and security concerns
- No free dial-in numbers by phone
Zoom is one of the best basic apps available for webinar software. It’s free version is enough for short calls. Businesses looking to sell places on their webinars may want to look elsewhere for more features.
Best suited to large webinars.
- Up to 5,000 attendees
- Free trial
- Dial-in by phone
- Expensive plans
- Some reliability issues reported
GoToWebinar is the webinar software best suited to larger audiences. You can customise the branding, but if you need to record webinars you’ll need to upgrade to the Pro plan.
Zoho Meeting Webinar (25 users)
Excellent integrations with other Zoho products.
- Phone access via dial-in
- Excellent integrations
- Reports are basic
- Maximum 250 attendees