VoIP (Voice over Internet Protocol) is a way of transmitting speech from one computer to another using the internet, rather than physical cables and wires.

It’s the primary tool used by most webinar software to deliver their content to the end user.

1. It allows remote communication

Let’s be honest – nobody wants to make the trek out to a dedicated seminar hall where they’re stuck sitting next to five-hundred other people who are just as grouchy as they are.

More and more, businesses are embracing the opportunities afforded by remote working. Letting people work from home often leads to equal or improved efficiency for less costs to the company.

By being inherently online, webinars are perfectly suited for the work-from-home revolution. It doesn’t matter if your audience is in the same city, country or continent, just so long as they have an internet connection.

2. It scales incredibly well

A massive benefit to webinars being entirely online is that you can scale them up to as many people as you want.

Rather than needing to worry about booking the right amount of space in advance, you can simply post the link to join the webinar and let in whoever wants to join.

It’s not uncommon for popular webinars to have literally thousands of people watching at once.

3. It keeps your audience engaged

One of the benefits of using webinars over other forms of video content is that, being streamed live, you can choose to make it so that people will miss out on them forever if they don’t tune in when you want them to.

This leverages the power of scarcity to incentivise people that would otherwise skip your content to check it out. When people know that this is their only chance to see something, it makes them sit up and pay attention.

The other side to this, of course, is that since they’re live, you can directly interact with your audience on a webinar, whereas you wouldn’t on pre-recorded video content.

This lets you take feedback or answer questions in real-time, further boosting audience engagement.