WordPress Plugins

Find & Compare WordPress Plugins

What are WordPress plugins?

A WordPress plugin is a piece of software (like an app) that adds a function or provides a service to your website.

Having the right WordPress plugin or selection of plugins can help you grow your website, manage your business and improve SEO (search engine optimisation).

wordpress plugins

You can install WordPress plugins to perform a number of different functions such as adding a booking feature to your website or adding a review table, or you can install a plugin to help you improve speed and SEO.

This can limit the customisation and functionality of your website as it grows.

The changes that WordPress plugins make can be as small as making small visual tweaks or as large as completely overworking the site’s design, adding SEO features or letting your users make posts on a custom forum.

The name comes from the fact that you can plug in or swap out as many as you like.

It’s a modular system, meaning that they usually don’t depend on each other to work. There are tens of thousands of plugins out there that you can start using today.

What is WordPress?

In case you need a refresher, WordPress is one of the most popular solutions out there for creating websites of any kind.

They offer a service for hosting websites, on WordPress.com, and also highly-customisable software that you can use to build your own site on WordPress.org.

best wordpress plugins

Why use WordPress plugins?

You should install a plugin in one of these situations:

  • You want functionality WordPress doesn’t offer by default

  • You want a feature that would be time-consuming to make by yourself

Let’s consider the benefits of using plugins in some more detail, and also think about when it’s not the best idea to use one.

WordPress plugins save you time

Installing plugins usually takes only a few seconds, and can replace what would otherwise be long, laborious hours spent trying to code a calendar or SEO tool.

That’s time you can instead spend on improving your site and reaching customers.

They prevent silly mistakes

Even if you’re pretty familiar with computers, messing around with the inner workings of a WordPress site when you don’t have to is a recipe for disaster.

It’s far too easy to accidentally change a single line of code that everything else relies on.

Plugins handle that dirty work for you, and because of their modular nature, it’s very hard to break your site with them.

Even if one doesn’t work, simply uninstall it to get back to the state you were in before you slotted it in.

When you shouldn’t use WordPress plugins

When you first learn about plugins, it’s easy to go wild and add as many as your site can handle.

But that child-in-a-candy-shop approach isn’t always the best idea.

For one thing, you might be slowing your site down with features your customers don’t really need or care about.

Secondly, adding in dozens of different plugins makes it more likely that some of them will conflict with each other, which can be a headache to fix.

Finally, some features offered by plugins already come with your website’s theme or WordPress’ default software, such as being able to install scripts in the website’s header or footer.

WordPress plugins are incredibly useful tools, but you should judge each one on its own merits before installing it.

Can you use plugins on a free WordPress site?

You can’t use plugins on a free WordPress site.

To lay things out more explicitly, there’s two things that could be meant by a ‘WordPress site’.

If you’ve made a site on WordPress.com, they’re essentially hosting a website with a limited version of the WordPress software for you.

One of the limitations of this model is that they don’t let you use plugins or customise other aspects of your site.

If you want to use plugins, you’ll have to shell out some serious cash for their business plan – about $299 a year (~£225).

At that point, it’s usually a better choice to move your site from WordPress.com to WordPress.org.

That means you’ll need to handle the hosting yourself, but you’ll be able to use plugins for free.


What features do WordPress plugins have?

There are over 55,000+ WordPress plugins.

That’s a lot to read through, and even if you only look at the most popular or highly-rated ones, it won’t give you an idea of all the things these tools can do.

Let’s step through some of the most common kinds of plugins to examine how they can be useful for your site.

Here’s some examples of what WordPress plugins do:

  • Social Media Posting
  • Create Galleries
  • Add contact forms
  • Add a booking
  • Analyse traffic and activity
  • Improve SEO
  • Compress images
  • Increase website speed


WordPress plugins for SEO

Search engine optimisation is, in many ways, the bread and butter of online marketing.

As an old joke goes, the best place to hide a body is page 2 of Google’s search results.

WordPress plugins in this category work to optimise your placement in search results through a variety of means.

The most famous is Yoast, which is also the #1 WordPress plugin of all time.

These plugins offer numerous automatic improvements to your site, like managing canonical URLs and adding meta tags to your pages.

They can even speed up how quickly your site loads by manipulating the way WordPress loads its internal data.

WordPress plugins for email marketing

These WordPress plugins help make planning and running email marketing campaigns more efficient.

This usually includes email-builders, letting you quickly craft compelling content from pre-made themes and assets, as well as analytics tools to let you see which of your emails have the highest click-through rates or conversion metrics.

In addition, they often come with pre-made subscription forms that you can drop onto your site to make it easy for users to give you their email or sign up for newsletters.

WordPress plugins for calendars

One of the most common things plugins do is add new objects and widgets to your site.

Calendars are one of the most common examples of this, because they’re useful for so many businesses.

The best calendar plugins let users not only see upcoming events, but also sync that to their own personal calendars in different software tools, like Google Calendar.

WordPress plugins for appointment bookings

Many businesses need to let users know when they’re available for appointments, as well as letting them check the details of any appointments they might’ve already booked.

Plugins in this category achieve that by offering pre-made booking forms that automatically take the data you supply – such as your working hours – and presenting available times to end-users.

Some even integrate with storefront plugins (discussed below) to let you charge for appointments directly, making the service process more streamlined.

WordPress design plugins

How your website looks is one of the best ways to get people to stick around or to turn them away.

As such, it’s little surprise that there’s a host of plugins for improving the visual design of your site.

These can include revamps to built-in WordPress functionality for designing pages, such as offering drag-and-drop builders where you can visually see the site you’re making.

Others include image optimisers, which intelligently resize and compress the pictures you use to make your pages load faster.

Yet others make it easy to draw in external font services, such as Google Fonts.


Many businesses, even those not in the retail business, want to be able to sell things directly on their own website, rather than shuttling users off to some external provider.

A prime way to do this is to use one of the many plugins that integrate payment processors with your website to make taking payments fast and easy.

A common way this is done is by offering integration with Stripe or Paypal, common online payment processors.

Are paid WordPress plugins worth it?

WordPress plugins come in two flavours: free and premium.

As the name suggests, anyone can download a free plugin at any time and slot it into their website.

Premium ones cost either a one-off fee or a monthly charge before you can use them.

The benefits of free options is pretty obvious – you can get new features without having to pay a penny, and if you don’t like something, you’ve lost nothing by trying it out.

What premium WordPress plugins offer is stability, quality and support, which are often the most important things for a business website.

Premium plugins are usually created by a full-time team of developers who work very hard on ensuring it’s secure and is compatible with the other plugins you might have running on your site.

Free ones don’t have this luxury, meaning it’s more likely they won’t work as well or have less features than their paid counterparts.

In addition, when you buy a plugin, you’re generally paying for access to a support staff who can help you when things go wrong.

This is particularly important if you’re not particularly good with technology yourself.

With free plugins, you have to either delve into the code yourself or try searching through user posts to find fixes for your problems.

How do WordPress Plugins Work?

WordPress is created in such a way so that website developers can add their own code into it. Developers are able to add new, or modify existing WordPress functionality.

WordPress plugins can use WordPress content types, taxonomies, and custom fields which enable users to store different types of content not just pages or posts.

Each WordPress plugin you install is registered in your WordPress database. 

You can activate and deactivate them a plugin at any time.

When you visit the site, WordPress connects to your database, loads the software, and then loads your active plugins. 

The code is processed on your server and then sent to visitors browser.

How do you install WordPress plugins?

Installing plugins is pretty painless, even if you’re not an advanced computer user.

There’s a manual and an automated way to do it, but for the sake of simplicity we’ll focus on the latter option.

You need to head to your WordPress site’s ‘Plugins’ menu, which you can find in the main dashboard.

Once there, you’ll see a list of all the plugins you already have installed, as well as a label that says ‘Add new’.

Once you do that, you’ll see a page which offers lists of available plugins, plus a search bar which you can use to find specific ones you’re interested in.

When you’re on the right page for your plugin, click ‘Install new’ to have WordPress download and install it.

There’s just one more step: WordPress won’t actually activate your plugin until you click the ‘Activate’ button that’s now appeared on its page, so if it doesn’t seem to be working, make sure you’ve done this.

Did this guide to WordPress plugins help you? If so, please share it or recommend DigitalSuperMarket to others! 


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