When it comes to digital marketing, people need the right digital marketing tools to help them get the information they want across to their customers. Many businesses now have an online presence that they can utilise for their products. However, specific tools will help people get the results they need for their business.
This guide to digital marketing tools will explain everything you need to know.
What Are Digital Marketing Tools?
Digital Marketing Tools Definition
Before learning about digital marketing tools, digital marketing must be defined. Digital marketing uses electronic devices to market any product or service. This can be done through promotional messaging like ads, videos, and pictures. Afterward, the marketing is then measured to see how much impact it has had on customers.
Digital marketing tools does not include television marketing. That is lumped together with traditional marketing like billboards, magazine ads, and direct mail. Digital marketing is one of the most effective ways to grab the attention of potential customers because many people do go online during the day. Whether it is for a glance at Facebook or a Google search – people are always online.
However, it is essential not to get inbound marketing and digital marketing confused because that can easily happen. Both forms of marketing use emails and online content to gain new customers, but the approach style between the two is different.
Digital marketing looks at how each tool can turn prospective customers into actual customers. Many digital marketing teams will use multiple digital platforms or focus on only one.
However, inbound marketing is when the business figures out the goal, then looks at the tools it can use to reach its target audience, and then a sales funnel approach. Luckily, the two marketing strategies do not need to be separated, but they work best when paired together.
Types of Digital Marketing Tools
There are many different types of digital marketing tools that people can use to gain more traffic to their online business.
Search Engine Optimisation
Want your website to appear on Google? You’ll need to understand search engine optimisation. There are many digital marketing tools that make this easy for you. Some of our favourites include AHREFS and SEMRush.
Compare SEO tools to find what’s best for you.
SEO can also be tied into content marketing – which is when businesses create content for the customer to enjoy. This is usually in writing, so people will write content for their business website that will attract customers.
However, this can be tricky to complete because the content needs to be SEO-friendly, valuable to the reader, and something that can be easily shared amongst customers.
Social media is one of the best ways to get new customers. Many businesses will use their social media account to help drive customers to their websites. This can be done through engaging videos, pictures, or posts. However, the key to social media and business is that it needs to be shareable.
If a business wants to get customers through social media, the people making the posts need to ensure that customers will like to share it with their friends. When something on social media goes ‘viral,’ and a business makes a profit from it is because it was shared amongst thousands of people.
This form of marketing has become very popular amongst YouTubers. When an ad comes up on a video, and the viewer clicks on it, the YouTuber may get paid just for that click.
However, it is not only limited to YouTubers, but platforms can also even pay businesses to create ads like these. If a company has an ad on a YouTuber’s video, and a viewer clicks on it, then YouTube will pay the business.
Affiliate marketing is when someone gets paid money to promote a business on their website. This is useful for both the person and the company because it is a win-win situation. The person making the content will get paid by the business, but the business will make more money since customers will be coming to the website to make a purchase.
Digital Marketing Tools Explained
Since there are so many different ways for businesses to market online, there are tools that will help. These tools will help people get their job done, knowing what marketing strategy their use will work. This is because a digital marketing tool will help the team look at the potential analytics when it comes to their process before launching it on the internet.
When people can see the potential gains they can make with their digital marketing, they are more likely to have successful content online. Also, using tools allows the marketing team to launch the campaign quickly and efficiently, without any problems with the marketing strategy.
What Are the Different Types of Digital Marketing Tools?
People can use many different tools when it comes to their digital marketing strategy, but they need to make sure they pick the right one for their needs. Many of the tools are broken up into five different sections so that people can choose the right one for them.
Social Media Platforms
Social media is one of the best ways to get new customers to a website. This is because people are engaged with it for hours every day, and if a business can generate any buzz on social media, they will see a lot of new customers coming to their site. Also, websites like Facebook and Instagram all have tools that businesses can utilise when they want to promote themselves.
An example on Facebook is the Facebook Ads Manager, a tool for marketing teams. This tool will help people run their ads and track their performance. On top of this, Facebook has made sure that many third-party tools can be used with this manager, like Buffer and Hootsuite. These additional tools will make it easier for businesses to schedule when their post is going to come out for optimised engagement.
Another critical factor when it comes to digital marketing is design. People need to make sure that the designs are engaging and interesting, so people do not just scroll by them while they are on the internet.
Many people use Canva and Photoshop to help them when it comes to design tools. This is because these tools allow any marketing team to create designs that will attract customers without limiting their creativity.
Remember, there are so many posts on social media that every team needs to make sure they are creating unique designs to grab people’s attention. Otherwise, they will not be able to gain any new customers.
Analytic tools are vital for digital marketing because they will help people understand what is happening to their ads. There are many tools that are already built and integrated into some of the biggest platforms like Google Analytics, Facebook Insights, and Twitter Analytics.
Being able to understand these numbers will help any business determine what ads are doing well, when they should be posted, and how often new ones should come out.
However, there are other tools that can be used for teams who need to know the analytics on the backend of a site. Tools like Periscope help teams understand user data, conversions, and site searches. This is another excellent way to see how these digital ads are doing in the digital marketplace.
Some landing page builders, such as , come with integrated analytics and design tools that help you create a landing page.
Content Marketing Tools
If the content is essential to the business, then tools like Hubspot and CoSchedule will be helpful when it comes to creation and curation. Tools like these will help the team figure out the current content opportunities while creating engaging blot and media posts that should hit any potential customer.
If this is paired up with a tool like Buffer, then the marketing team will see a significant improvement when it comes to their digital presence.
This is because Buffer will show the team what people are talking about on social media. When that information is combined with tools that can create compelling content – then any marketing team will be able to figure out precisely what they need to make next.
Email Marketing Tools
The last tool that every marketing team should have is an email marketing tool. This is because when people send ads to customers’ emails, then they are more likely to come back to the website and purchase a product or service.
Customers will become engaged again with these emails since they will pop up in their inboxes. Also, these emails can encourage customers to sign-up for events or pre-release parties.
Valuable tools like MailChimp and Iterable can help any marketing team elevate their email ads. These tools help businesses create an email list that can be automated for a specific campaign. Also, these tools will provide the team with analytics of how every email campaign has performed, which will take time out of the testing and optimisation phase.
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