Website tools for SEO can help you massively with keyword research and improving your Google rankings.
Read on to to find out why SEO is important and get essential 3 SEO tips for content marketing.
10 Best SEO Tools
Here’s our top 10 SEO tools (in no particular order) so you can find the right one for you.
SEMrush is one of the most well-known keyword tools on the market.
It’s an all-round SEO tool but has a big focus on keywords and on-page SEO.
Its ‘keyword magic tool’ allows you to type in the keyword you want to rank for, and in which country.
The keyword finder will then give you a huge list of keywords; their search volume, the trends for that keyword over the last year and how difficult it is to rank for it.
It’ll also show you popular questions related to your keyword, which can be easier to rank for.
For example, if you type in ‘SEO tools’ it might suggest you use a question such as ‘What are the best SEO tools?’ instead.
Because they’re so prominent, featured snippets can gain you a lot of traffic, so it’s worth looking for opportunities.
There’s a free version of SEMrush, but it’s quite limited. The paid version starts from $99 per month.
Ahrefs is another well-known and extensive keyword research tool which features one of the biggest keyword databases on the market.
With Ahrefs, you can also do ‘content gap’ analysis, where you can see what keywords you don’t rank for and your competitors do, or vice versa.
Understanding what your competitors rank for is valuable so you can optimise your content to compete for the same search results.
There’s no free version of Ahrefs, but you can get a 7-day trial for $7. After that, prices start from $99 a month.
If you’re relatively new to SEO, KWFinder, also known as Mangools, could be the tool for you.
It’s similar to SEMrush and Ahrefs, but it has simpler features and an easy-to-understand dashboard which is colour-coded, so it’s straightforward to use.
One of the main benefits of KWFinder is that it’s competitively priced compared to other tools out there, with packages starting from $29.90 per month.
You can get a 10-day free trial, so it’s worth trying out if you’re looking for a cheaper tool.
Google Keyword Planner
Google Keyword Planner is Google’s free and simple keyword tool and it’s a quick and easy way to search for keywords.
It allows you to enter up to 10 keywords (single keywords and longer phrases) where you can see average monthly searches per keyword and how competitive the terms are.
If you’re looking to apply keywords to your pay-per-click (PPC) campaign as well as your organic content, you can also see the lowest and highest PPC bids to help you understand whether you want to target those keywords in paid ads as well.
Otherwise, the tool will simply show you whether the search volume is ‘low’, ‘medium’ or ‘high’.
Long Tail Pro
Long Tail Pro is a keyword tool which specifically focuses on long-tail keywords.
Long-tail keywords are search queries that are very specific to what the user is looking for, so they’re often not very competitive terms to rank for.
They also convert well because your searcher has already typed in everything they’re looking for, so they know your content is relevant for them.
For example, if someone’s looking for digital marketing agencies in their area, a long-tail search might look like: ‘Best digital marketing agencies near me offering SEO services’ instead of a generic search term like: ‘SEO agency’.
It also has competitive analysis features and a rank tracker, so when you start to target these keywords, you can measure how well they’re working for you.
Long Tail Pro is a paid tool, starting from around $25 a month for the starter package. You can also get a 7-day free trial.
Moz Pro is another great, comprehensive keyword tool with a good reputation.
Similarly to SEMrush and Ahrefs, Moz Pro has a keyword explorer with a large database, which shows you search volume, keyword difficulty and more.
It also gives you a ‘priority score’ per keyword, which automatically prioritises the keywords you should target based on the other metrics available in the platform, so it gives you a focus on the keywords you should target in priority order.
Moz Pro also features the convenient ‘MozBar’, which you can install on your internet browser.
It gives you quick metrics and easy access to tools such as a ‘keyword highlighter’, so you can pull out useful keywords on the page without having to navigate to the platform itself.
You can get 10 free searches a month with Moz Pro, or the paid version starts from $99 a month.
SEOPressor is an all-round SEO tool for WordPress sites only.
Its main emphasis is on optimising your WordPress site for three main keywords (the main things you want to rank for), as this helps you become a topic expert, which can mean you rank better in search results.
The tool will give you simple, actionable suggestions to improve your on-page SEO including readability, keyword suggestions and it helps you avoid common SEO mistakes such as ‘keyword stuffing’, where you may have overloaded your content with keywords to try and increase rankings.
SEOPressor costs $9 a month, so it’s one of the cheaper tools on the market. But remember, it’s only compatible with WordPress.
Unlike other SEO tools, SEO PowerSuite is a downloadable SEO software rather than an online platform.
It’s another all-round tool that can help you with technical SEO, site audits and link building, as well as keyword research.
SEO PowerSuite also has advanced local features which is ideal if you’re a location-based business who needs to rank in local searches.
It also has a ‘content optimiser’ which reviews your content and gives you top tips based on your competitors’ website.
You can download the tool for free, but to use its features, prices start from £259 a year.
AccuRanker is a keyword research tool with all the same metrics as the other tools we’ve mentioned, but it’s also a great SEO audit tool.
It has some interesting metrics to help you measure your current rankings, for example, it combines click-through rate and the monthly search volume of keywords you rank for to give you a ‘share of voice’ score.
This can help you track your overall keyword performance to show you what you need to focus on.
You can get a 14-day free trial of AccuRanker and, after that, prices start from around $100 per month.
Ubersuggest is similar to the other keyword tools discussed in this guide, but a lot of the features are free, so it’s great for those who aren’t looking to invest in a paid tool.
Ubersuggest can also give you ideas for content you might want to write about.
You can type in a keyword and receive a list of relevant content ideas you might use, based on other popular content that ranks well and that people are engaging with.
You can use lots of Ubersuggest features for free, but the paid version of the tool starts from £29 per month.
But why is SEO important and what SEO tools can you use to help you with keyword research?
What is SEO?
SEO (search engine optimisation) is the process of optimising your website for organic search traffic.
Essentially, it’s creating and optimising content to help you rank in organic search results, which you might also hear referred to as SERPs.
Why is SEO important?
SEO is an important tool to generate traffic to your website.
While you can use paid advertising on search engines and social media to drive traffic, there are millions of people searching online every day, which is a huge audience just waiting to find your website.
SEO also doesn’t have to cost a thing, so it’s a free and easy way to drive traffic and convert people who are genuinely interested in your content.
Top 3 SEO tips for content marketing
There’s a lot to SEO, especially when it comes to researching and creating content which ranks well.
Here’s 3 things you should do:
- Create relevant content: Google and other search engines aim to provide searchers with the best content possible, so search engines value ‘relevant’ content which is well-researched, information-rich and well-written. This always reflects well in search results.
- Do your keyword research: Keyword research is the first building block for any good SEO strategy. You need to know what people are searching for to understand what you need to optimise for. You’ll learn more below about how to do this throughout this guide.
- Use SEO tools: Keyword research and other SEO optimisation tasks don’t have to be daunting or require lots of manual work. There are some great free and paid tools to help you carry out this research. Our guide below outlines the best SEO keyword research tools out there to make it as easy as possible for you.
Have you tried any of these Tools for SEO? Let us know your experience by leaving us a comment below.